BEAUTY SALON SHOWCASE

Ivory Salon + Suites

BUSINESS STRATEGY

Ivory Salon & Suites aims to elevate its presence in the beauty industry by focusing on new client acquisition, enhancing its brand to reflect a luxurious and professional vibe, and improving its online presence through strategic social media and SEO efforts. The salon positions itself as a high-end, chic, and modern destination offering a "laid back luxury" experience, specializing in hair extensions and other beauty services. The strategy includes targeted advertising, a cohesive brand identity, and consistent, well-planned social media content to drive engagement and sales.

KEY TAKEAWAYS:

The key takeaway from Ivory Salon & Suites' strategy is the effective combination of luxury branding with a relatable, approachable style that appeals to high-end clients. By strategically enhancing its online presence and focusing on consistent, engaging content, the salon successfully increases client acquisition and retention. This approach not only boosts brand visibility and credibility but also ensures steady business growth through targeted marketing and SEO optimization.

THE ANALYTICS ✷

By closely monitoring key performance indicators such as engagement rates, follower growth, and booking conversions, Ivory Salon & Suites has been able to refine its strategy and achieve significant growth in both online presence and client acquisition.

First Two Months Implementing Strategy

4 Months After Implementing Strategy

“Jasmine has been so incredible to work with, I don’t think we’re ever going to be able to let her go!!”

“Jasmine has been so incredible to work with, I don’t think we’re ever going to be able to let her go!! She is flexible, easy to communicate with and professional. She dove right in to our vision for our salon and made it even better than we imagined! She is always on trend with content and verbiage and I love her open mindedness to our new and evolving ideas. The work load she has lifted from my plate is so worth it and one of the best things I’ve done for my business in a long time.”

-MEG, OWNER OF IVORY SALON + SUITES