LASH LOUNGE WORK SHOWCASE

Vanity Lash Lounge

BUSINESS STRATEGY

Vanity Lash Lounge employs a strategic approach focused on maintaining a modern and classy Instagram aesthetic that resonates with both Alaskan locals and appeals to sensibilities common in the lower 48 states. The strategy carefully balances a non-corporate, approachable style with sophisticated visuals to highlight its identity as a chic Alaskan small business with a continental flair.

The key takeaway from Vanity Lash Lounge's strategy is the successful creation of a unique brand image that combines local authenticity with broader aesthetic appeal. This approach effectively positions the business as a standout entity in Alaska, offering the polish and style of lower 48 beauty trends while fostering strong local connections and loyalty. This dual focus significantly enhances client engagement and broadens the lounge's market appeal.

KEY TAKEAWAYS:

THE ANALYTICS ✷

While visuals are important, knowing your strategy is working is even more important. Here’s how we grew Vanity’s socials from before they even opened.

First Day Implementing Strategy

1 Month After Implementing Strategy

“We definitely noticed more bookings AND we noticed a massive increase in followers”

“We definitely noticed more bookings AND we noticed a massive increase in followers as well as story views/reels! I think clients will see a return on investment for sure” — In terms of increase in percentage for bookings, “15%-20% increase bc I feel like most people found us from insta in the beginning “

-EDEN / VANITY LASH LOUNGE CO-FOUNDER